Home Care is an app for the elderly that connects family members with caregivers.

Inspired by its mission, this project was a significant challenge to work on. I was involved throughout the entire creative process, from research to supporting product development, leading branding and all graphic content in a UX/UI-centered product.

We aimed to create a simple and friendly brand. The biggest challenge was designing a very intuitive interface for our target audience. Many testing phases were necessary to achieve the best result.

This project was initiated before the COVID-19 pandemic but became particularly timely. In response to the pandemic’s effect on loneliness, we created a program that bridged the gap between elderly individuals who were alone and those who wanted to brighten someone else’s day. The “Para estar juntos” program is still active in Argentina. Every week, young volunteers connect and spend time with an elderly person.