Brand: How important it is to have someone to guide us, accompany us and help us connect with our being. We spend little time listening to each other and that leads us to get lost in a labyrinth where we sometimes feel there is no way out. Words heal, lead and connect.
Logo: When a person sees the ang-link brand, I would like them to feel strength, confidence, leadership and identity. Why lowercase ang-link? In addition to being more harmonious to the eye, the fact that the letters are at the same level generates more confidence, unity, less imposition and distance.
Icon: When we talk about words, we talk about content, quotes, dialogue balloons that connect, awaken, teach… With the icon we want to convey unity, connection, accompaniment, a hug, love, freedom…
Color: With the colors we want to convey clarity, harmony, passion.